April 16th, 2017
By Karl Picard

The initial part of the meeting was reviewing the corporate partnerships with the Front Office and Michael Shockley (VP of Corporate Partnerships) and Allison Smyrl (Director of Partnership Marketing).

We discussed some of the new partners and how the key to these relationships is to align with the their vision, values, and objectives.  They continue to grow their top partnerships around key elements like jerseys.  They have a range of partners from the large ones like XBOX to much smaller ones.   But all partnerships need to make sense and provide value to the Club.  They look at things from both a book value and  a market value based on the brand, they try not to make it transactional but more buying into the Sounders and their fans and the overall experience.   There are limited edition Coke cans that have been released to celebrate the MLS Cup.

Up next was the discussion around the constitution.  The first one was around Article 4 which dealt with our General meeting and membership in the Alliance.  After some initial word-smithing , the article was approved and passed.  This completed the constitution article changes by the council which is a great accomplishment.

Next up was to review changes to the Supporter Group bylaw (which was reviewed and commented on by representatives of the 4 supporter groups).  The main focus was to remove any de-recognition of any supporter groups.  There was also clarification of the requirements to be recognized which didn’t change fundamentally, essentially show leadership, at least 25 members, participation in group activities to support the club, and be a corporate or charitable entity.

Next up was discussing some issues that have been reported around Gate issues.  Some of these are inconsistencies with what people are experiences, and mostly with women and the purses or clutches.  It’s hard to determine if these are isolated issue or bigger issues.  If you put smaller bags in the clear totes you need to make sure it meets the guidelines.  Tablet cases are OK but if they have keyboards those are not allowed from what we can tell.   Be sure to let the Sounders know if you have negative experiences, include some details and the gate when you have the issue (Twitter is the best as they can potentially deal with it at the game).  Look for a blog post on this with more details coming soon.

We had some open discussion where we reviewed the Initiatives and Programs of the Alliance Council in 2017, moving the July 4th meeting to July 11th, potentially having longer meetings as needed to address work items, and ensuring working groups are providing status at the meetings around progress and updates.

That’s all for this month.  Be sure to comment or let us know your thoughts on Facebook, Twitter or right here on the blog.